Vision
To make insurance universally trusted and relevant to everyday life.
About TIIN
Insurance, rebuilt around the person buying it.
TrustInInsuranceNow (TIIN) is a research-led digital insurance marketplace built for the Nigerian market. It lets individuals, families, groups and businesses — across both the formal and informal economy — discover, compare, purchase and manage insurance products from multiple licensed insurers on one platform, backed by independent, AI-assisted market research.
Mission
To become Nigeria's leading research-led digital insurance platform, using technology and market insights to improve insurance awareness, access and penetration across the formal and informal sectors, particularly underserved communities.
Long-term direction
Where we're headed
Our long-term direction is to become Africa's leading research-based digital insurance platform, using technology and AI-powered market intelligence to expand insurance access, deepen consumer understanding, and drive informed decision-making across Nigeria and beyond.
Positioning
An agency, not an insurer
Three roles are easy to confuse in Nigerian insurance distribution. Here is exactly where TIIN sits — and where it deliberately does not.
Underwriter
The licensed insurer that assesses and bears the risk. TIIN is never the underwriter.
Broker / agent
A traditional intermediary that sells or advises on insurance. TIIN operates as a digital agency/marketplace, distinct from a traditional broker.
TIIN
A digital marketplace that distributes products underwritten by participating, NAICOM-licensed insurers — and never assumes underwriting or claims-payment risk itself.
Meet the team
TIIN is led by a small, research-focused founding team.